BRANDING, PRINT ADVERTISING
2012 LONDON OLYMPICS
The London Organising Committee of the Olympic and Paralympic Games (LOCOG)
MPD assisted the top three global agencies responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games.
For LOCOG, a print campaign advertised an ‘opening weekend’ event targeting the youth to participate in Olympic traditions.
For AECOM, MPD designed a series of sales brochures to reach buyers interested in developing the olympic quarters post games.